Last weekend, the No Art Festival took place—one of Sona Worldwide’s most popular festivals—and, as always, it sold out well in advance. ISG Security was there as the event’s regular security partner.
Sona Worldwide is known for an approach in which every event is slightly different, yet always maintains a recognizable style. No two events are identical, and yet everything unmistakably feels like Sona. This calls for events that are fully tailored to the target audience they’re designed for, from the atmosphere down to the smallest details.
As a trusted security partner, we adapt accordingly. Not only on the floor and behind the scenes, but also in how we present ourselves. At certain locations within the event, we deliberately choose a different look in terms of attire, one that matches the style of the moment and the target audience, without compromising on professionalism.
Events like No Art require a keen eye and an approach tailored to their specific needs. Assessing the target audience’s needs anew with each edition and aligning our security services accordingly—that’s where we see our added value as a partner of Sona Worldwide.
You can read more about our approach to large-scale music events on our page about festival security.